We (re)define commercial hospitality.


In recent years we have experienced a certain lack of solid commercial work within various hotel organizations in order to ultimately drive profitability.

“We don’t believe in traditional consulting; we want to be a part of your team”

As the industry has developed and competition has become more fierce, we have developed a way of working that has proven to partly drive strong commercial results, but also spread a commercial understanding and commitment through the organization's various departments.

The Scandinavian hospitality industry is traditionally not used to working with consultants within this topic, this mainly due to the lack of supply and knowledge. From our years of experience within all different departments in the industry we have realized that there is a need of extra resources and competence in this field. This has led us to create Côtel Hospitality, where we help other organizations reach their goals. And most importantly understanding the benefits of what setting a distinct commercial strategy will do to your bottom line.

What differentiates us from other consultants is that we want to become a part of your team. This is important for us since we believe that any changes or development needs to be anchored within the existing team. We also believe in involving operations, who on a daily basis meet & greet all the guests, having a vital role in driving commercial results.

Together we can identify challenges and outline possibilities, but nevertheless we also want to help get the work done and evaluate the outcome. During the whole process we make sure to establish the Côtel way of working and make sure the team is confident to carry out the work themselves when our job is done.


We're based in Stockholm but work with international clients on a variety of projects. How can we help you?


  • Do you want to create or redefine a commercial team within your organization?

  • Are you opening a new hotel and want to take the key steps to gain market share as efficiently as possible?

  • How can you drive more direct bookings and minimize share and dependency on Online Travel Agencies?

  • Do you need help implementing the latest technology that the industry provides or are you simply thinking of switching PMS or Channel Manager?

  • Do you have a well-developed distribution strategy that reaches out to relevant markets and segments?

  • Are you looking for more resources when it comes to hands-on sales management or revenue strategy?

  • Do you need help to spread commercial understanding throughout the whole organization?

  • How can the operations team assist in driving profitability?


Commercial Management
Hotel Operations
Investment Analysis
Revenue Management
Mystery Shopping
Guest Relations
System Infrastructure
Online Sales
Business Development
Interim Management


Project Champoluc, Italy
Villa Dagmar
Hotel Diplomat
Hotel Riverton
Ligula Hospitality Group
Vi Invest
AC by Marriott Stockholm Ulriksdal
Best Western Hotel Bentleys
Best Western Hotel Karlaplan
Hotel Gamla Stan


We are currently taking on new projects. Please get in touch with us with your enquiry using our contact details below.

Kristin Augustsson
+46 (0) 735-351377
Send email